MARK SELL MEDIA

1) T.S. Eliot in his 1934 play, "The Rock":

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"Where is the wisdom lost in knowledge? Where is the knowledge lost in information?" 

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2) George Orwell's rule at the end of his 1946 essay, "Politics and the English Language":

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1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.

2. Never use a long word where a short one will do.

3. If it is possible to cut a word out, always cut it out.

4. Never use the passive where you can use the active.

5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent. 

6. Break any of these rules sooner than say anything outright barbarous.